Brand Identity
Marketing
Slow Loops
SMALL BUSINESS
In the Winter of 2024, I set out to blend my professional endeavors with a personal hobby.
I spend A LOT of time knitting, so I decided to open an Etsy shop to see if I could turn
a hobby into a business.
Behind the Brand
Knitting is a slow process, but at the very basic level, it’s a bunch of loops and knots.
Hence, the business name: Slow Loops. One of the main pillars of the Slow Loops brand is
handmade, ethical products. Everything I create for Slow Loops is made by myself with
materials that are chosen with purpose and feel in mind.
The Name
Knitting is a slow process, but at the very basic level, it’s a bunch of loops and knots.
Hence, the business name: Slow Loops. One of the main pillars of the Slow Loops brand is
handmade, ethical products. Everything I create for Slow Loops is made by myself with
materials that are chosen with purpose and feel in mind.
The Look